We all want to be the center of attention…right?

Well, when you swallow a radio that’s constantly blasting “Need U (100%)” by Duke Dumont and A*M*E, you might want to reconsider your selfish desires. We can’t imagine you’ll get anything done when your doctor, girlfriend, waitress and even your mailman are more interested in dancing around you than serving your every need.

In our *honest* opinion, our main character might have been a sour puss about the whole thing. You’d think a human stereo would be slightly more amicable.

It turns out (spoiler alert) that the Blasé Boys Club, Dumont’s record label launched at the tail end of 2012, was behind the whole thing.
A savvy marketing technique!

But seriously, this tune has more house than your grandma’s mansion.

Watch the video on the UK’s Ministry of Sound TV below.