Thursday night Jack Daniel’s wrapped its two-day, 35,000-square-foot rock band’s fantasy, Motel 7. Staged in a two-floor warehouse in Greenpoint, BK, the concept was Jack’s take on a hard-partying band’s on-the-road experience between gigs. That means: Andrew WK officiating (real) weddings in a chapel (see Flavorpill’s Leah Taylor renewing vows); T-Pain headlining the mainstage; 50 hosts (like @danithemaid @jakethejanitor) manning a dozen “guest rooms”; a (real) pool, deck and cabanas; a game room; a recording studio; a donut shop; a makeover salon; a royal suite; and a hidden speakeasy. All staged by Mirrorball. The tour continues, in 2016, with gigs in Miami, Austin, Los Angeles and Chicago.
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Rock musician and party animal Andrew WK – also an ordained minister – officiates a (real) marriage at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Ceremonies were conducted in “a little white chapel”. The 35,000-square foot on-the-road event experience (including a swimming pool, a dozen “motel rooms” to explore, a makeover salon, donut shop and speakeasy) continues for a second night on Thursday. The tour continues, in 2016, with dates in Miami, Los Angeles, Austin and Chicago.
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Rock musician and party animal Andrew WK – also an ordained minister – officiates a (real) marriage at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Ceremonies were conducted in “a little white chapel”. The 35,000-square foot on-the-road event experience (including a swimming pool, a dozen “motel rooms” to explore, a makeover salon, donut shop and speakeasy) continues for a second night on Thursday. The tour continues, in 2016, with dates in Miami, Los Angeles, Austin and Chicago.
Rok One (Roland Kutner) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Heems (Himanshu Kumar Suri) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Heems (Himanshu Kumar Suri) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Rock musician and party animal Andrew WK – also an ordained minister – officiates a (real) marriage at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Ceremonies were conducted in “a little white chapel”. The 35,000-square foot on-the-road event experience (including a swimming pool, a dozen “motel rooms” to explore, a makeover salon, donut shop and speakeasy) continues for a second night on Thursday. The tour continues, in 2016, with dates in Miami, Los Angeles, Austin and Chicago.
Rock musician and party animal Andrew WK – also an ordained minister – officiates a (real) marriage at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Ceremonies were conducted in “a little white chapel”. The 35,000-square foot on-the-road event experience (including a swimming pool, a dozen “motel rooms” to explore, a makeover salon, donut shop and speakeasy) continues for a second night on Thursday. The tour continues, in 2016, with dates in Miami, Los Angeles, Austin and Chicago.
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) meets new-kids-on-the-block The Internet (Syd thA Kyd and Matt Martians), backstage, at the Jack Daniel’s Motel 7 event in Brooklyn on Wednesday, November 11, 2015. Just before taking the stage, T-Pain asked to meet The Internet, a charting indie band from LA, visiting NYC for an appearance Thursday on “The Late Show With Stephen Colbert” (CBS). An impressed T-Pain asked the Internet, led by Syd The Kyd and Matt Martians, “How’d you guys get on Colbert? I’ve been trying to get on his show for years!”
Rok One (Roland Kutner) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
Grammy Award winner and rapper T-Pain (Faheem Rashad Najm) performs at the Jack Daniel’s Motel No. 7 launch event in Greenpoint, Brooklyn on Wednesday, November 11, 2015
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