Tonight Jack Daniel’s rolls out its five-city tour of Motel 7 in a warehouse in Greenpoint, BK. The on-the-road concept is a two-day, two-story, 35,000-square-foot take on a motel experience between a rock band’s gigs. It features an indoor pool, deck and cabanas; a game room; a recording studio; a donut shop; a makeover salon; a royal suite; a hidden speakeasy; and T-Painheadlining mainstage. It even has a chapel in which Andrew WK will be officiating (real) weddings (really!). There’s also a dozen themed hotel rooms and explorations guided by 50 hosts.
On Tuesday night Mirrorball introduced me to one of them, Jake the Janitor @JakeTheJanitor. He snuck me into his office and few other rooms during the install – here’s a peek.
(Both nights of the NYC launch are at capacity. But the tour continues, in 2016, with gigs in Miami, Austin, Los Angeles and Chicago.)
Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never…EVER sleeps!
How do I rsvp for this event plus three in Miami at Soho studios
This event was in 2015. You’d need a time machine to attend it.