Datarock just released the video for Give it Up their first single off of their forthcoming album titled Red.

Datarock‘s frontman, Fredrik Saroea, on the new single and music video:

“Give It Up” was initially an idea for a music video before it became a song, the lyrics actually paraphrasing some of these famous face offs. “There is a dance off,” explains frontman Fredrik Saroea, “where the Datarock gang battles the bad guys. In the end, everybody joins the Datarock gang. I’m like Mercutio, telling Romeo to shape up, snap out of it, give it up.” He continues, “Thing is, just singing a song about dancing… it’s too simple. Everyone’s gonna dance anyway. So it’s nice to do something insane in the lyrics, like paraphrasing, you know, Romeo & Juliet!”